Although we make the digital negatives and a limited print release available to all our wedding clients, people still have a lot of misconceptions about what digital negatives are and what they can do with them. Hopefully this post will help you to understand a little bit more about what we offer.

What are digital negatives?
Think about what film negatives are.. Small, unedited, easy to store, with lots of potential. Digital negatives are the same way. These files have had very minor tweaking (if any), no retouching, no resizing. They are a blank canvas, with lots of potential, if you know how to use them. However, digital negatives are NOT the images you see in our portfolio, on our website, in our albums, and on our blog. The photos we present there have had extensive editing.

Why would I want them?
Many people want these files because they feel better about having a digital copy of all of their wedding images, or because they want to print the photos off themselves, or because they want to post their photos online, such as on Facebook, MySpace, or a personal wedding website. You are welcome to do whatever you please with your negatives, as long as it falls under the limited print release. If you would like to see a copy of the limited print release, let us know and we will be happy to provide a voided sample.

When I get the digital negatives, does that mean I own the copyright?
No! Per federal law, we retain the copyright to every image we take, and copyright ownership cannot be sold to any person, for any price. When you purchase the digital negatives, you receive the images on a disc, plus a written release that gives you permission to use the images for certain purposes, such as making prints or other photo products, posting on a website, or for personal use. The release is specific to the person or persons purchasing the digital negatives only, and cannot be duplicated for others’ use.

What CAN’T I do with the digital negatives?
First and foremost, you cannot transfer or sell your print release to anyone else. This means that you can’t e-mail the photos to your Aunt Betty and tell her she is free to print the image all she wants. Only the bride and groom have permission to use the images. You also cannot make significant changes to the images we give you (cropping and resizing are ok, but please leave the image editing to us – that’s what you pay us for!). You also cannot sell DVDs, CDs or prints of the images to your friends and relatives, wedding magazines or websites (although we are happy to submit your images to wedding magazines on your behalf!), your other wedding day vendors, or anyone else. Tilt Shift Studios is the only entity authorized to sell or distribute the images that they own. If you have a specific request, we are more than happy to work with you to accommodate your needs.

Why are your photos so expensive?
The process that each image goes through before being printed can take hours, and is very skilled work, so we charge accordingly for this service. This is why there is such a big price difference between taking a digital negative to your local neighborhood one-hour photo and getting a 4×6 for $.20 and purchasing one from us for $40. At the one-hour photo place, you are paying for the low-quality paper it is printed on, the antiquated equipment that prints it, and the two seconds it takes them to run the image through some generic tweaking (which usually makes the image WORSE, not better). When you purchase from the photographer directly, you are getting an image printed by a professional photo lab on super high-quality photographic paper and whatever time it takes us to carefully edit and retouch the image and then calibrate it to the specific printer that our lab will be using, as well as our unconditional guarantee that if something is wrong with the print you receive, we will replace it free of charge until you are satisfied. This requires expensive computer software and hardware, as well as lots and lots of time (roughly 15-30 minutes per image). For large prints, we also have a special process that allows us to enlarge the image to virtually any size without any loss of quality. This is something that you just can’t get at one-hour photo shops.

What exactly does “editing” a photo entail?
This is a difficult question to answer because it can mean so many different things. It can mean increasing contrast, adjusting the white balance, changing color hues, removing pimples, softening wrinkles, slimming down unattractive body parts, opening closed eyes, erasing debris or distracting backgrounds, adding special effects like vignettes or sepia, black and white toning etc. The possibilities are truly endless, and every single image requires something different.

The photos you receive with your digital negatives are not straight out of the camera images. They do go through a first round of editing and are delivered as color corrected, cropped, contrast adjusted, and sharpened jpegs that are ready to print. They do not however undergo our final round of more extensive editing in Photoshop.

It’s much easier to answer this question by showing some examples. In the following examples, the “Digital Negative” photo is the photo after the first round of editing (this is the image that you will see in your proofing galleries, as well as the image you will receive with your digital negatives), and the “Edited” photo is the image after extensive retouching work that we will use for prints, albums, canvases, anything that you order through us etc.

As you can see in this example the Digital Negative is a nice image suitable for printing, but the Edited version has been warmed up, the skin had been softened and retouched, the eyes have been brightened, teeth whitened and a subtle vignette has been added to the edges.

In this second example most of the interest in the image is achieved through lighting and posing which are present in the Digital Negative version. However in the Edited version we have taken the drama a step further and added a heavy vignette, a strong vintage tone, slimmed the arm and waist, tucked in the chin and smoothed the skin, as well as removing distracting background elements to focus the image on the bride.

I love the look of the edited photos, but I want the digital negatives. Can I pay extra for you to retouch all of them?
For an average wedding it would take us around 250 hours to do this, which would take six weeks of working non-stop 40 hour weeks, and the cost would run into the thousands of dollars. Frankly, although we would love that money, we cannot sacrifice that much of our time or we would be forced to neglect our other clients. We are happy to do retouching on individual photos for products that you purchase through us, and for every image you purchase, we will provide you with the edited web size file for Facebook at no extra charge.

If you have any more questions about editing, digital negatives, or anything else, please e-mail us and we will be happy to help!